Five ways to build a Twitter following
6th of January 2020 (Business category) by Aurora Retail
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One was set up as a user to comment on news & business commentary
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One was set up all about pets with regular posts, always replying to people who engaged
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Another was only about gaining followers, often blatantly
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Another was simply a regular company feed, used as a control
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And finally one was just an account for reposting and sharing other people's stuff but nothing new. Not one word!
- Have more than one account ONLY if your audience you want to engage with is different.
- Search keywords and comment where your input adds value. Make every engagement as high value as possible.
- Follow people in the space you are interested in. The more popular they are, the greater the probability that an engagement will lead to a follow from one of their followers.
- Like other people's comments if you agree with them. They are more likely to become a follower by numbers alone. It costs nothing (other than time) and shows good will.
- Offer genuine compliments and real world experience without the pitch. People are more likely to investigate what you do by themselves if they like what you have to say.
- Make it as easy as you can for people to find out what you do in your bio. Revise it as much as you need until it is as sharp as you can.
- Have some stock responses to copy and paste as comments (with emojis). The wider the range to choose from, the better.
- Match the style of the response you give, with the style of the thread (including emojis and GIFs). Be seen to think alike.
- Insert 'enhancing/engaging' photos and appropriate GIFs where you can. People are more likely to retweet these.
- Don't mix the social media metaphors. Don't link between them, other than on your website (although many with Instagram add their account to their bio, and each post). Each type of social media has different uses, audiences and behaviour. The same person on Facebook may behave and interact completely differently on Twitter.
- Don't beg for followers unless you only care about numbers and don't care about quality. Organic growth is better than rapid growth of zero value global followers.
- Always think engagement. Without engagement, anything you do has no value other than to ego. Make sure you put what you would value reading or seeing.
- Don’t expect rapid growth, unless you are putting huge amounts of time or money into building your profile.
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