Aurora started with the single mission, to make a difference. We saw the plight of small businesses in trying to differentiate themselves in an ever more competitive world. We saw the struggles of charities and non-profits in competing for attention in a world full of causes. We saw so many good ideas never reach their potential, simply because of the huge challenges involved in getting started. As a result, Aurora began to help as a 'fixer', offering services to businesses and charities to help them resolve their challenges, offering them expertise and extra hands, including a range of results driven services, sharing the risk of success. We also had a few ideas of our own. One such innovation was the ICE Smartband. Easily read by over 95% of NFC smartphones, ICE smartbands and tags provide important medical and contact information, in order to help people receive the best selection of care in an emergency, taking into account medical conditions, allergies, & current medication, as well as providing details of who to contact. Another big feature is the automatic sending of location to selected contacts, such as loved ones or carers, helping them respond, find you, or help you get home.   Now, ICE smartbands, have a growing number of resellers, selling our products, or integrating them with their own, & have a growing customer fan base, who can all see the benefits that ICE smartbands & tags have to offer.   If you have an innovation, why not contact us to discuss how we may be able to help. Remember too, to add your business, charity, non-profit, or club to the directory. Click here