About Kids Matter Our vision at Kids Matter is to see every child in need raised in a strong family, giving them the best chance to flourish in life from their early years. With more than 4 million children being raised in poverty in the UK, and millions of families impacted by job loss and debt, as a result of a high cost of living, we have seen the need for support escalate over the last year. What we do We exist because parenting is hard, and so much more for mums, dads and carers, also contending with the everyday impact of poverty. Our aim is to help as many parents as possible build resilience through our community-based parenting programmes which run in the heart of the local community and in prisons, equipping parents/carers with the competence, confidence, and community needed to enable their children to thrive. Our Parenting Programmes The impact on children when their parents attend a Kids Matter group is transformational and transgenerational. The confidence, community, and competence mums, dads and carers gain upon completion of a programme means their mental health and ability to parent well improve significantly (as we know from our robust evaluation). With positive change in those two factors, we know we can predict an improvement in a child’s life trajectory, due to an improved relationship with their parent or carer… and to a smoother, calmer home life, now and in the future. If supported in a nurturing and stimulating home, the likelihood of experiencing difficulties in education and work, poor mental and physical health problems, and involvement in crime and antisocial behaviour is substantially reduced. There is a wealth of parenting research that allows us to confidently forecast such long-term changes reaching even into the next generation. Hence impacting the raising of their own future families and interrupting generations of broken relationships and family life.